FOR COACHES & SERVICE BUSINESSES

Websites & Landing Pages Built to Convert.

Conversion-focused website and landing page design & build for coaches, consultants, and service-based businesses — designed to build trust, attract qualified leads, and drive more enquiries and bookings.

  • Conversion-Focused Design
  • Clear Messaging & Offer Positioning
  • Website & Landing Page Audits

Built around the decisions visitors make before they book a call.

Clarity Trust Action Follow-through

PROBLEM AGITATION

A Beautiful Page Isn't Enough

Most websites don't have a traffic problem. They have a conversion problem.

Your website can look modern, polished, and professional, but if visitors don't understand your offer, don't trust your business, or don't know what to do next... they leave.

Without taking action.

That's where design needs to do more than look good. I build websites and landing pages with clear messaging, intentional structure, and a path that guides visitors towards the next step.

Because every website and landing page I design has a purpose:

Building trust, encouraging action, and generating qualified enquiries.

FROM ATTENTION TO ACTION

Your traffic may not be the problem.
Your website might be.

If people are visiting your website but not taking action, the issue may be unclear messaging, missing trust signals, or a confusing path to the next step.

Pretty Page

  • Looks polished
  • Unclear message
  • Weak CTA
  • Visitors browse
Example of a polished page with an unclear conversion path

Same traffic.
A clearer path
to action.

Conversion Page

  • Clear offer
  • Strong proof
  • Focused CTA
  • Visitors act
Example of a conversion-focused page with a clear offer and call to action
Turn existing attention into qualified enquiries.

Find out what's stopping your website from converting.

Get Your Free Audit

RECENT WORK

Thoughtful Design. Clear Messaging. Built for Action.

Explore a selection of website and landing page designs created for different brands, offers, and audiences — combining thoughtful layouts, clear messaging, and intentional calls to action.

HOW I CAN HELP

The Right Website or Landing Page for Your Next Step.

Whether you're building your online presence, launching a new offer, or improving an existing website, I help you create a clear, conversion-focused experience that guides visitors towards action.

02 Focused on conversions

Landing Page
Design & Build

For new offers, services, and campaigns that need one focused page to turn visitor interest into enquiries, sign-ups, or bookings.

I'll turn your offer into a clear, conversion-focused landing page — with the right structure, messaging direction, and visual design to encourage visitors to take action.

What’s included

  • Page strategy & structure
  • Conversion-focused layout
  • Custom visual design
  • Mobile-responsive build
  • Clear CTA flow

Timeline 1–2 weeks

Discuss Your Project
03 Beyond one page

Simple Funnel
Design

For businesses that need a connected journey beyond a single page — from capturing leads to guiding visitors towards the next step.

I'll create a focused funnel around one goal — whether that's generating leads, booking calls, collecting applications, or moving visitors towards an offer.

What’s included

  • Funnel flow planning
  • Landing / opt-in page
  • Thank-you page
  • CTA & conversion path
  • Responsive design & build

Timeline Based on funnel scope

Discuss Your Project

NOT SURE WHICH ONE YOU NEED?

Not Sure What Your Website Needs?

Get a free website or landing page audit to identify opportunities to improve clarity, trust, and conversions before taking the next step.

Get Your Free Audit
Chloe, conversion-focused website and landing page designer
Chloe Conversion-Focused
Website & Landing Page Designer

ABOUT ME

Hi, I'm Chloe.

I believe a great website should do more than just look good.

Before getting into web design, I spent years exploring online business, marketing, and customer psychology. One thing became clear:

Sometimes, it's not your offer.

It's how you communicate its value.

Many coaches, consultants, and service-based businesses have valuable offers. But when visitors don't immediately understand the value, trust the business, or know what to do next, they leave.

That's why I design websites and landing pages with clear messaging, thoughtful structure, and a conversion-focused experience.

Great design doesn't just make your business look professional. It makes your value easier to understand and act on.

HOW IT WORKS

A Simple Process Designed Around Results

Each step is designed to bring clarity to your goals, create a seamless experience, and guide visitors towards meaningful action.

01

Discovery & Audit

We review your goals, current website (if any), and opportunities for improvement.

02

Strategy & Structure

We plan the messaging, page structure, and user journey around your business goals.

03

Design & Build

I design and build a responsive website or landing page tailored to your brand and offer.

04

Launch

Your website or landing page goes live, ready for visitors to explore and take the next step.

WHY WORK WITH ME

More Than Good Design. Built With Purpose.

I bring together clear messaging, thoughtful design, and conversion-focused structure to create websites and landing pages that support your business goals.

01

Clear Strategy

Every section has a purpose — helping visitors understand your offer and move naturally towards the next step.

02

Conversion-Focused Design

Design decisions are guided by clarity, trust, and user behaviour — not aesthetics alone.

03

Built Around Your Business

No one-size-fits-all approach. Every website or landing page is shaped around your brand, audience, and business goals.

FEEDBACK

A website that feels clear, polished, and truly yours.

Thoughtful strategy, careful design, and a collaborative process — reflected in Altina’s experience working with Chloe.

The final website looks clean, modern, and perfectly reflects my business.

Working with Chloe on my website redesign was an amazing experience from start to finish. She truly took the time to understand my brand, vision, and the message I wanted to communicate. Her creativity, professionalism, and attention to detail exceeded my expectations.

Chloe was responsive throughout the entire process, open to feedback, and made sure every detail felt aligned with my goals. I feel much more confident sending potential clients to my website.

I highly recommend Chloe to anyone looking for a talented and reliable website designer. She doesn’t just build websites, she helps bring your vision to life.

Altina A. Altina A.

FREQUENTLY ASKED QUESTIONS

Questions Before We Get Started?

Here are a few things you might want to know before working together.

Do I need a website, a landing page, or a sales funnel?

It depends on what you're trying to achieve.

A website is ideal for building your online presence, showcasing your services, and establishing trust. A landing page focuses on one specific action, such as generating enquiries, bookings, or sign-ups.

If your customer journey involves multiple steps, a simple funnel may be a better fit.

I'll help you choose the approach that makes sense for your goals — without adding unnecessary complexity.

Who do you work with?

I primarily work with coaches, consultants, and service-based businesses looking to build a professional online presence, communicate their value clearly, and turn visitor interest into meaningful action.

Whether you're starting from scratch or improving an existing website or landing page, I can help.

Do you handle both design and development?

Yes! I offer both design and build services.

Depending on your project, I can help with planning, page structure, visual design, responsive development, and launch preparation.

The exact pages, features, and deliverables will be agreed upon before the project begins.

Do I need to provide the copy and content?

You don't need to have everything perfectly written before we start.

If you already have copy, I can help refine its structure, clarity, and flow. If you're starting with rough ideas, I can provide messaging direction and help organise your content around your audience and goals.

Full copywriting, if needed, can be discussed separately as part of the project scope.

How much does a website or landing page cost?

Pricing depends on the scope, features, and complexity of your project.

Single-page websites and landing pages start from $299. Multi-page websites and sales funnels are quoted based on your specific requirements.

Once I understand your goals and what you need, I'll recommend the right approach and provide a clear quote before we get started.

How long does a website or landing page take?

A typical landing page takes around 1–2 weeks, depending on the scope, content readiness, and feedback process.

Multi-page websites and more complex funnels may require additional time.

I'll provide a project timeline before we begin, so you'll know what to expect at each stage.

What are your payment terms?

For most projects, a 50% deposit is required to secure your project and begin work.

The remaining 50% is due before the final handover or launch.

For larger projects, milestone-based payment arrangements may also be available. All payment details, deliverables and timelines will be clearly outlined before the project begins.

GET A FREE AUDIT

Not Sure What's Holding Your Website Back?

Whether you already have a website or are planning your first landing page, I'll help you identify opportunities to improve clarity, build trust, and guide visitors towards action.

What You'll Get

Clarity Review

Review your messaging and offer clarity.

Conversion Insights

Spot friction in your visitor journey.

Actionable Next Steps

Get practical recommendations.

Don't have a website yet?

No problem. Tell me about your business, goals, and what you're planning to build. I'll suggest a suitable starting point.

  • No Sales Pressure
  • Personal Response
  • 100% Free No Obligation

Get Your Free Audit

Share a few details about your business and goals. I'll review your existing page or suggest a suitable starting point if you're building from scratch.

Don't have one? No problem. Just tell me about your business below.

Prefer Messenger? Start the conversation there.

Your details are only used to review your page and reply with recommendations.

Get Your Free Audit